Shred recently developed a helmet innovation that far exceeds current safety standards. The team felt it was crucial to incorporate our latest technology, not in some future line, but into this year’s helmet collection. We wanted to say: “We produce the safest possible product today.” With all the talk in the media about dangerous concussions in sports, from the NFL (American Football), NHL Hockey, Rugby, and of course the equally dangerous FIS Alpine World Cup, we made this drastic decision, even though production was already underway. We believe (and hope you will agree) that better safety is not only meant for the pros, but for the general public as well.
- Back Protection
- Body (torso) Protection
- Gate Protection
If you want to push your limits, you need protection. If you want to push your limits, you need freedom of movement. The highest level of protection and comfort at its best.
WHO IS SHRED AND SLYTECH?
Anomaly Action Sports was started by Olympic Gold Medalist, World Champion and World Cup GS Champion Ted Ligety, and avid skier/ materials engineer Carlo Salmini, not a conglomerate of businessmen.
In the position to actually make the products they have always dreamed of, they are keenly aware of their responsibility to make uncompromised products that are designed to save all of our hides – yours and theirs. There is no room for faulty gear, when Ted is hurling himself down the mountain literally at breakneck speeds.Read more
Anomaly Action Sports Srl Assumes Ownership and Operations of Shred and Slytech Brands from Cersal Srl starting January 1st, 2011. Here is the official release from Cersal and Anomaly Action Sports Srl.
In a few more short years, Cersal will celebrate its 80th anniversary. For this momentous occasion, we wish to thank all our business partners who are – after all – one of the primary reasons we have been able to grow at a steady rate and develop the many business ventures currently in our portfolio.
Shred Optics and Slytech Protection – the two latest venture offshoots in the sport sector – have seen rapid and successful growth over the last few years. We are forecasting continued rapid growth in the coming seasons and are poised to reach new heights with increased focus and investment in organization, marketing, personnel, product design and R&D.